Plymouth, UK – 11th Sept 2009 – A technology company based in Plymouth is confident about the prospects for the next two years despite the recession.

Moortec is a high-tech design company based in Plymouth, designing electronic and silicon chip products for customers throughout the UK and Europe. Consequently the design-house feels it has a broad perspective of the electronics industry and new products for emerging markets.

“Earlier this year we could see the beginnings of a slow-down in design activity throughout the industry,” comments Steve Crosher, Managing Director of Moortec. “However, since May we’ve seen our customers focus on opportunities emerging in 2010 and 2011. To hit those markets, and ensure themselves a bright future, our customers acknowledge that they need to start innovating now.”

During a down-turn innovation and new product ideas are required to pull a high tech company through stormy seas to safety and future growth. Allowing for design cycles of anywhere between 6 and 24 months (from defining a product to manufacturing high volumes) innovators really need to get going.

The consequences of inaction by a high tech product company could be dire as competitors will always be seeking to increase market share with new and exciting gadgets. A major part of Apple’s success with the iPod and iPhone can easily be attributed to forward investment and their vision of a product road-map, keeping them one step ahead of the competition through design.

It should also be noted that many big high tech names such as Texas Instruments, Xerox and Hewlett-Packard were founded during some of the worst economic periods in the last century.

Since 2005 Moortec has helped customers design products for medical, consumer, telecommunications and automotive markets. The Moortec team were involved in the silicon chip used in a capsule endoscopy device – a swallowable camera pill that provides an alternative to endoscopy, capturing images of a patients digestive tract for early non-invasive detection of ulcers, cancers and anomalies, wirelessly transmitting images for later analysis. Digital TV tuners, femtocells (domestic, mini base stations connected to broadband for home mobile phone use) and Ultra-Wideband wireless communication devices are other examples where the Moortec team have designed and contributed.

Crosher believes, that although sectors such as automotive and consumer (MP3 players, laptops, PDAs) have been hit hard recently, there are exciting emerging markets that South West innovators can capitalise on. “One such market,” explains Crosher, “is green technology where there is an immense appetite for smart, low power products and devices that reduce CO2 emissions. There will be a huge demand for innovations that monitor, analyse and manage energy consumption. For innovators and product companies there is a lot of support from companies like Moortec, also financial support and advice from the Regional Development Agencies and the Technology Strategy Board.” In recent years energy monitoring and energy reduction has become a focus for government, particularly if the UK is to comply with international CO2 emissions goals. Domestic appliance energy consumption is receiving much attention where standby modes are too power hungry. The task of further reducing quiescent energy demands through product innovation is largely unexploited territory and such markets are in their infancy.

In summary, Moortec encourages people with bright ideas in the South West to innovate now, invest now and design now. As markets recover, demand for low carbon initiatives increase and growth returns in 2010 the conditions are favourable for developing the next generation of breakthrough high tech products.

About Moortec:

Moortec, established in 2005, is a high tech design company, providing outsourced product development to clients – from individual innovators to large multinational companies – who develop innovative, novel, breakthrough products. From concept to design and implementation, Moortec are able to use their expertise to provide either chip-level (semiconductor) devices or full product.

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